Documentary | 18 February 2014

Will Lyman, Douglas Rushkoff, Fred Durst

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.