The Selling Wizard

1954
2.1| 0h12m| NA| en| More Info
Released: 01 January 1954 Released
Producted By: Jam Handy Organization (JHO)
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Budget: 0
Revenue: 0
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A commercial short film presented by Anheuser-Busch to showcase large modern freezers that make it easier for grocers to sell their goods and make higher profits. It is aimed at businesses that require display freezers for their products.

Genre

Documentary

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Jam Handy Organization (JHO)

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The Selling Wizard Audience Reviews

Luecarou What begins as a feel-good-human-interest story turns into a mystery, then a tragedy, and ultimately an outrage.
Ezmae Chang This is a small, humorous movie in some ways, but it has a huge heart. What a nice experience.
Curt Watching it is like watching the spectacle of a class clown at their best: you laugh at their jokes, instigate their defiance, and "ooooh" when they get in trouble.
Billy Ollie Through painfully honest and emotional moments, the movie becomes irresistibly relatable
Aaron1375 This is a short that is intended to sell freezer units to businesses or anyone else out there who would like a big freezer full of ice cream. I saw this short on an episode of MST3K as it was the short preceding the film "The Dead Talk Back". In this instance the film was a lot more entertaining that the short, in fact after sitting through this short with the MST3K gang the movie was not all that bad. Quite frankly it was boring, much like having to sit through a class featuring the most by the book teacher who must go through every word in a text book and showing still picture slides of a process and going over every meticulous detail. If you enjoyed that, you may enjoy this short, but for most of us it is going to be a huge snooze fest. I can not imagine even a business person in the market for one of these freezer units being able to sit through this. I would hate to think this short was attached to any major motion pictures, I would be fairly ticked off if I got this instead of a Three Stooges short or something, but I know they did not have VCR's back then so they could not send out this short to only those who were interested, so I shiver at the thoughts of kid waiting for a awesome movie to start and this short preceding it.
loserbrett Not really, but I can see how some might think that from the other votes on here. This was featured as a short on Mystery Science Theater 3000 before The Dead Talk back. Of course, with mainstream attention, idiots will misinterpret the entire purpose of this short as they have so many others.In this short advertisement, Anheuser-Busch shows off a new line of frozen food cabinets. In the film, the freezers are shown off in mute by a young woman in a somewhat revealing, but not obscene outfit, who is referred to as the Selling Wizard. The narrator doubts her sales abilities and the shows off the new line of frozen food cabinets as a guaranteed sales-booster. It ends when the sale is done. The woman is somewhat believable in her acting, although her appearance in the film was only as an attractive model and she had no lines and that's difficult not to mess up. The narration was dull and seemed fairly phoned-in, which incidentally probably would do more harm to freezer cabinet sales than good.Contrary to some statements, this film was never intended to be an educational film, nor was it intended for the general public. It was merely an advertisement made for sales and conventions. After all, that's the entire demographic for a GROCERY STORE FREEZER! Some reviewers need to think for a couple of seconds before making wild claims on here. Not everything from the early half of the 20th century needs to be considered appalling.The only offensive part of this short would be the implied sexism in using a model, however, it's nothing at all to be shocked about, considering Anheuser-Busch is the largest BREWING COMPANY in the United States. Being appalled by the thought of a beer company using a sexy model as eye-candy is like being surprised by the pain that a good kick to the testicles causes. Although, she WAS quite attractive, so this was a kick in the testicles that I didn't mind.My point being that this is a simple advertisement and not the horrid evil from the fiery pits of Hell that the other reviewers made it out to be. Idiots.
Lee Eisenberg In one of the many so-called educational films that Dr. Forrester and TV's Frank sent to Mike, Servo and Crow on "MST3K", a happy-go-lucky (but strangely silent) young woman shows the audience how a freezer can make everyone happy. I'd say that it's perfectly easy to believe that...provided that you're a robotically manipulated air-head consumer obeying corporate messages like a lemming; otherwise, it easily becomes an object of mockery. The woman has her looks and nothing else, and "The Selling Wizard" is very much a product of the 1950s (e.g., they don't treat women with much dignity). But, Mike, Servo and Crow had lots of fun heckling it, as they always do with these crummy flicks.
Jordan_Haelend Usually, short films that were intended to sell or at least be informative about a product targeted the general audience. For example, "Century 21 Calling," which was filmed at the 1962 World's Fair in Seattle, Wa., was an informative film about future products Bell Systems intended to have on the market (many of which came true, including push-button dialing, speed dialing and conference calling.) This short, however, is in a different category- it is a commercial aimed at businesses that required display-freezers for their products. As such, it IS informative. It is also boring and uses hamfisted sexism as a selling tool. I'll say that I've seen worse, such as "The Chicken of Tomorrow," but that that's no endorsement. Today it's yet one more relic in the vault of 1950's culture. As such I'll give it a 4, for historical curiosity only.