Moustroll Good movie but grossly overrated

Tedfoldol everything you have heard about this movie is true.

Sexyloutak Absolutely the worst movie.

Taraparain Tells a fascinating and unsettling true story, and does so well, without pretending to have all the answers.

gtmail77 I was expecting something different...perhaps a more snarky look at the placement biz and how audiences react, companies profit and actors struggle with fake looking/sounding/feeling products jammed into scenes. Instead we get him putting the movie together as he's putting the movie together. I fun idea but then it gets derailed with too much info and pointless interviews...Trump, Tarentino, JJ Abrams and a few others that left me wondering if Spurlock sold out in order to cash in a favor for this movie or his next. Had he not reached so high this would have been a fun ride from start to finish. Instead we get a mish-mash of jokes, setbacks, ads, info, boring mtgs and happy teachers. huh? If he sold out as part of the joke, the movie lost out on entertainment value. Altho the shampoo ad almost makes it worth it.

varmau Morgan Spurlock once again pushes the envelope of movie-making with a unique form of documentary. It's a movie-within-a-movie about product placement and it explores all the artistic and moral dilemmas that go with the territory. He gets both sides of the story from famous directors (J.J. Abrams, Peter Berg) to big time marketing execs (with often hilarious war stories from the trade). All the while, truly "showing" rather than "telling" the story of how commercialism and art intersect, and often collide. Its a meditation on the (often financial) struggle many artists feel to get their message out. Spurlock puts his reputation at stake as he did with his health in Super Size Me. He also manages to be highly educational and its a must-see for anyone who studies marketing or aspires to be a producer.Overall, its good natured, fun movie-making that's enjoyable through every scene. Spurlock is a talented documentarian with original style and flair that gets plenty of laughs.

Abhishek Bhatt The best thing about Morgan Spurlock is not that he examines societal issues, but that he does it in an entertaining and engaging way. With Pom Wonderful presents The Greatest Movie Ever Sold he stacks irony upon irony while putting it all out there in the name of transparency without being judgmental. There are of course few obvious sequences where the artist's preferences creep in. Like when he visits São Paulo as a total fan-boy of a city that got rid of all commercial hoardings – utopia! Or when he showcases struggling schools willing to make ends meet by selling out ad space on school premises. But overall, you are free to make what you want of it and here's what I think:The movie is about Spurlock attempting to use product placement, marketing and advertising to finance a film about product placement, marketing and advertising. My initial impressions were of rage towards shameless corporations dictating terms on artist and art. Towards 'sell outs' who compromise on their vision just to make quick bucks. And towards bad movies that showcase products so blatantly that you feel offended on how stupid these companies think you are.But after a few days of pondering upon the movie, I have changed my opinion about marketing through movies. When done in a thoughtful way it can be quite a positive thing. For starters, the 17 brand partners that supported The Greatest Movie… earn my respect for the risk they took. In my humble opinion the risk paid off for Pom Wonderful & Mini Cooper especially. I will try that drink out next time I come across it.. after all it's 100% pomegranate juice! That aside, I think this movie was a perfect brand fit for both the brands. In the movie's brand is similar to Spurlock's personality – Playful & Mindful – and Pom, Mini, Jet Blue etc fall in a similar category.Spurlock in his many interviews is successful to make you believe that these companies will do anything just to get some media impressions. It's true in part, the movie got 900 million media impressions even before the release, but there is more to it than just getting noticed. Association with this movie was a very conscious attempt by Pom & gang to stand up for something.. which is what branding is all about. As many experts have pointed out that Nike doesn't sell shoes in their ads.. they sell an attitude. This strategy makes them more human and people can relate to an 'attitude' more than a shoe sole.Pom & gang stood up for playfulness and came off as confident and bold. They entertained me while showing some balls. Thanks Pom.www.AbhishekBhatt.com

Good-Will After having seen the film then reading some of the reviews here then I think that most reviewers are completely missing the point.Which is: How do you go about making a film/documentary funded purely by product placement without sacrificing your artistic integrity, and how far would YOU go if your idea had to be compromised by the demands of your sponsors.(By the way, I worked in marketing for a multi-billion dollar corporation for 18 years, so I do actually know what I'm talking about) In the scene where MS is consulting his lawyer about the various demands that are being made by the sponsors, then you can see that nearly all of them are demanding the final cut (The permission to edit out what they don't like) of the film.Another scene shows an interview with the guy who "invented" product placement and the ways that he could influence the story to exclude a scene that featured Alka-Seltzer.So ask yourself this: Was this documentary influenced at all by the sponsors having the final cut? In the end titles it states that it wasn't, but was that just a get-out clause to protect the sponsors? Did we really see the documentary that MS meant to make or was it heavily influenced by the sponsors? So when you watch another film, then how much of that film was what the writer/director originally intended to make and how many scenes were influenced/changed/cut out completely to please the sponsors? That's the point I got from this, and to miss it is far worse than condemning the film for pointing out the obvious.Think about it.Cheers, Will