Premium

2006
5.7| 1h37m| R| en| More Info
Released: 02 January 2006 Released
Producted By:
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Budget: 0
Revenue: 0
Official Website: http://premiumthemovie.com/
Info

Reginald "Cool" Coolidge is a struggling actor, fed up with taking stereotypical African American roles and waiting for his big break in a legitimate production. Until this time comes, he works at his mother's boyfriend's gas station to repay him for covering his college tuition. One day at the station, his ex-fiancé - and one true love - reappears at the pumps after 3 years of silence. Cool discovers that it is 36 hours until her wedding to a local lawyer. As Cool embarks on last-ditch attempts to win her back, he takes on the biggest "role" of his life while also learning the secret to mastering his craft.

Genre

Comedy, Romance

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Director

Pete Chatmon, Rick Zahn

Production Companies

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Premium Audience Reviews

BroadcastChic Excellent, a Must See
CommentsXp Best movie ever!
Candida It is neither dumb nor smart enough to be fun, and spends way too much time with its boring human characters.
Jenni Devyn Worth seeing just to witness how winsome it is.
danceability FABULOUS!, "Premium" is about a woman (Zoe Saldana) who is about to get married, but after going to a gas station, she surprisingly meets her ex fiancé, Cool. Old memories come back to her and she tries to scurry away before they can engulf her thoughts and make her think twice about her engagement. The problem is she ends up in a car accident and right back at that same gas station to get her car fixed and maybe her relationship(s) fixed too. Her fiancé meets Cool. Cool reacts. Her fiancé reacts. She reacts. Watch the movie to find out how these three work this confusing situation out.Pros: I spent 75% of the time watching this movie peeking through my fingers. There were so many uncomfortable moments (I mean that in a good way--as in, I felt like I was Zoe Saldana's character and pretty much every reaction she went through, I could sympathize with her), and I kept mumbling "Aw man, this is awkward." The beginning was shaky, the middle was interesting, and the end was exactly how I expected it to end, but not how I wanted it to end. I'm not a hopeless romantic; I'm a realist. But sometimes realists can be romantics too. In this movie, romance and love meet with the ideals of marriage and the decisions made are hard but true. Hill Harper is a GREAT actor. I hadn't followed his acting career at all up until this moment, but I had to grin at the bed/blanket scene. That was definitely a switch of roles! Best Scene: The garlic scene--you know you're comfortable in a relationship when you can talk like that to each other, plus the face Zoe made was hilarious. I thought that scene was very cute.
yuyiboy Apparently the MANY movies that imizrahi2002 claims to have seen have not opened his brain to great film making!! LOL (you shouldn't toot your horn so much) Thanks for not writing that book you said you could write. (close call there)Anyway...This is a simple movie with a timeless story told in a very new way. It shows how a story doesn't have to be convoluted to be interesting. And how complicated life can get in the blink of an eye.If you like the same story, but told with amazing Hollywood special effects, explosions and Harry-Potter-type plots..... Then listen to IMIZRAHi2002's review. (he or she should see a lot more independent and story-based films before talking the way he/she has about this type of movie. (that is MY opinion on his/her review ) 8-) Judge for yourself.... Great film for a night when explosions and effects are not what you are looking for. A funny, smart, heartfelt, intelligently written film.
jaspermail Folks..it's about time. I know that I'm not the only person out there completely frustrated with the quality and content of what has most recently become known as "black film". I'm not trying to take money out of anyone else's pocket, but there hasn't been much choice as of late. That's where PREMIUM enters. This film has in depth characters that have backgrounds and experiences that I can more readily relate to. I see myself in Zoe's character (Charlie). Mostly, I appreciate the fact that those of us in the black community who grew up with two parent households, in the suburbs and accumulated thousands of dollars in students loans attending ivy league schools can now see ourselves on the big screen. Please go out and support this movie...I can't wait to see what's next!
Heather Henderson (UrbanFilmCritic) Read my past reviews, and you know how rare it is that I sing the praises of any film made after 1985.Premium is one of the best independent films I have ever seen. I realized after the screening at the Urbanworld Film Festival just how much garbage I've watched lately. I hope Mr. Chatmon is able to get a theatrical release so that everyone can have an opportunity to see the movie, but if it does go straight to DVD, it will be a rare gem in the secondary market.I don't want to over-inflate the movie. It wasn't a complex story with a lot of special effects or over the top dramatizations. It was a very simple story that was divinely executed. Everyone did what they were supposed to do. The film maker had enough respect for his audience not be the director, the writer, the star, the key grip and the caterer. He selected his role, he focused on that and hired people to do the rest.It's a character study and a date movie. And its good. I've been a champion of the urban independent film maker for a while. This movie reminded me why...UFC